Most contractors who switch to high-intent Google Ads cut their cost per lead in half — not because the channel is magic, but because it targets people ready to buy. How do we do this? There are many ways to narrow in on the serious buyers out there.
Practically speaking, when it comes to Google Ads, specificity is king. Instead of using general terms like “insulation”, use terms that match buyer intent, phrases like “attic insulation near me”. This one thing is likely costing you qualified leads…
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